مدير البحث المدفوع في جوميا دوام كامل

Location: New Cairo

Job Description:

• Responsible for operational success of accounts and ensuring deliverables are met on time and on budget

• Owns all outcomes; effectively prioritizes efforts to focus on delivering on the most important things

• Plans, manages and executes Paid Search/Pay Per Click (PPC) campaigns, including but not limited to account setup, strategy development, organization, and management

• Audits, reviews and analyzes reports, lead optimization efforts to meet campaign objectives and performance

• Assist Account Supervisor & Channel Owners with communications around paid search knowledge, and recommendations to develop and deliver a clear strategic vision

• Monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics for assigned ventures.

• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to venture goals.

• Monitor and evaluate search results and search performance across the major search channels.

• Functionally Manage a team of Paid Marketing Analysts located in Paris, Cairo, Abidjan and Casablanca.

• Leads by example and acts as a mentor for the more junior team members

• Acts as a point of contact for Paid Search initiatives and is responsive to all client requests and inquiries

• Explores opportunities and facilitates campaigns through all SEM Channels with particular emphasis on innovative initiatives.

• Contributes to continuous improvement by proactively assessing SEM practices and methodology

• Works collaboratively to translate strategic vision into tactical solutions and results

• Consistently looks for ways to improve current processes or introduce new approaches that will contribute to Jumia’s success

Job Requirements:

• Experience in Search Engine Marketing (SEM) and Paid Search (PPC) (3+ years) – e-commerce or travel background preferred.

• Experience in managing large scale, complex paid search/PPC campaigns and strategies.

• Mastery of MS Excel. Google Apps + Google Apps Script is a plus.

• Technical understanding of digital performance marketing i.e. bought, owned and earned products and services such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Management and Display Marketing.

• Strong organizational skills, detailed orientation and project management ability.

• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

• Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).

• Google Certified (Fundamentals), Analytics and Adword is a big plus.

• R, Python or JavaScript experience not required but preferred.

• Data Science & Machine Learning experience / formation / side projects is a plus but not required.

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